FUTURE BUILT. CREATIVE & COLLABORATIVE. BIG DATA, SMALL PLACE. SOCIALLY RESPONSIBLE. 100% TRANSPARENT. AND FUN.
Crossmedia was founded in NY in 2000 by Kamran Asghar and Martin Albrecht. We are a fiercely independent, international media agency brand with offices in New York, Los Angeles, Philly, Düsseldorf, Hamburg and Berlin. Our aim is to be the most respected media agency alternative in the marketplace.
Admittedly, Crossmedia is not for everyone. We love partnering with ambitious clients and smart creative agencies who view media as a true differentiator in the communications process. If the established business practices in our industry are not working for you and you value trusted advice to navigate the maze of media over a cheap rate, then perhaps we should talk.
We are a determined bunch with over 230 Crossmedians across six offices who are truly passionate about what we do.
Oh, and we eat burgers every Friday.
Crossmedia is built totally flat and from the ground up. We are never finished and we like it that way. We are “Always Under Construction” because the media world changes every minute of every day. In order to stay agile and fluid, we have no silos and no hard lines between paid, owned and earned media. So, we’ve built the agency based how consumers consume media NOT how media is purchased. Our teams plan, buy, optimize and measure campaigns across every channel. So don’t be surprised if your Account Director dives into the Search buy, that’s just how we roll.
Highly Creative & Collaborative
Imagine media and creative getting along! Collaboration is vital to our success. We aim to bring creative and media together in a way that blurs the line between content and delivery. We call it “creadia.” We work with over 20 different creative agencies, big and small and who actually LIKE us. Clients often to come to us to help source their creative or content partners, which is indicative of the level of trust they have put in us and the shift in the agency leadership landscape.
Big Data, Small Place
We have invested heavily in RedBox, our integrated analytics practice. RedBox is based on the principle that access to big data and analytics need not be slow and expensive. It is our belief that all clients deserve to have an agency that is smart and proactive in analytics and agile enough to bring insights in near real time.
RedBox is not a proprietary tool. Rather, it’s a philosophy and framework for how we approach analytics. It’s based in the fundamental desire of clients’ to address the need for reconciling response vs. equity and the idea that media attribution need not be relegated to direct response methods or by last click. RedBox is comprised of four pillars: brand health, consumer expression, media performance and mix attribution.
We deliver sophisticated, real-time analytical thinking to clients who normally look outside of their media agency for big data solutions like genetic based mix modeling and media ROI attribution. These inform planning (input) and measure performance (output), short and long term.
Earnesto is our fully integrated social media practice. As with any channel, social MUST be integrated into the overall communications plan and it must drive solutions beyond paid acquisition campaigns. Clients engage us as their social media AOR because of our holistic creative view towards media, our ability to develop effective engagement programs and our ability to prove the ROI on social media.
One of the hottest, yet least discussed topics in our industry is that of transparency. Crossmedia may be the only media agency on the planet that promises 100% transparency. Heck, we might be the only agency that is 100% transparent. No kickbacks, no arbitrage, no double dipping in programmatic buying and no “proprietary” tools white-labeled from off the shelf products. What you see is what you get. We make money the old fashioned way, we earn it.
Fun to Work With
This is advertising, we’re not saving lives. We have burgers and beers every Friday (#TGIBD), an in-house art gallery and our own year end awards ceremony. Does it work? We have a 90+% retention rate over the past three years and maybe the most ethnically diverse make-up in the business.