Dino Mytides Joins as Executive Director, Head of Redbox, Data Analytics, and Kaitlyn McInnis is Named Executive Director, Investment
New York, NY – Crossmedia continues to invest in senior leadership to support its next phase of growth, naming Dino Mytides as Executive Director, Head of Redbox, Data Analytics, and Kaitlyn McInnis as Executive Director, Investment.
The appointments reflect Crossmedia’s ongoing growth as it scales its analytics, measurement, and investment capabilities to meet growing client demand for accountable, integrated media solutions.
Mytides joins Crossmedia from Universal McCann (UM), where he served as EVP, Data & Analytics. He will lead growth for Redbox, evolving the strategy for analytics, measurement, and audience solutions, overseeing a team of specialists.
Mytides said: “Crossmedia has a clear philosophy on using data to drive better decisions, not just more reporting. I’m energized by the agency’s momentum and Redbox is well-positioned to help clients harness audience intelligence and measurement to deliver meaningful business results.”
Mytides brings deep experience guiding brands through large-scale data transformation. At UM, he built and managed a global analytics team focused on advanced measurement, audience optimization, and privacy-compliant data strategies.
Additionally, Crossmedia has appointed Kaitlyn McInnis as Executive Director, Investment, a role designed to further unify the agency’s media investment approach across channels. McInnis brings more than 20 years of experience across integrated marketing, media planning, and investment leadership. She joins Crossmedia from Zenith, where she most recently served as EVP, Head of Investment and Operations, overseeing enterprise-level media investment across linear and digital channels for brands including Walmart, AT&T, Kraft, and American Express. She will lead Crossmedia’s integrated investment strategy across all paid media, overseeing the investment team and the agency’s senior marketplace partnerships.
“Joining Crossmedia during this moment of industry transformation is exciting,” said McInnis. “The agency has a strong point of view on accountability and integration, and I’m looking forward to building an investment model that helps clients navigate an increasingly complex media landscape.”
“As we continue building Crossmedia for the future, Dino and Kaitlyn will play a critical role in shaping how we deliver smarter, more accountable client outcomes,” said Kamran Asghar, Global CEO and Co-Founder, Crossmedia. “With Anne Bologna’s recent elevation to President, these appointments reflect how we’re scaling with soul – investing in exceptional talent to drive better results for our clients.”
About Crossmedia
Crossmedia is the leading independent global media agency, offering integrated, holistic and accountable full-funnel and full-service capabilities for clients worldwide. For 25 years Crossmedia has been committed to doing media and business the right way. Guided by the principles of TRUST, REASON, and the pursuit of HAPPINESS, Crossmedia is a top-ranked media agency and has been named an Ad Age Best Places to Work for the past six years in a row. Crossmedia has headquarters in NYC and hubs across the U.S., London, Germany, and Toronto. Clients include U.S. Bank, Invesco, Zalando, Sub Zero, Newell Brands, Herschend, Lincoln Financial, and Planet Fitness.
Press Inquiries
Ashley Makuh, Managing Director, Marketing
ashley.makuh@xmedia.com
