The Transparent Way to Buy "Principal-Based" Media
We built CrossConnect for marketers who need to navigate the world of principal-based buying with neutrality.
CrossConnect brings full transparency, disciplined competition and clear pricing to principal-based media, so you stay in control, end to end.
Designed for Modern Buying
CrossConnect is Crossmedia’s procurement marketplace, purpose-built for confident, transparent, accountable media investment.
The Advantage
A more disciplined way to buy, designed to protect performance and standards.
- Save more: ~10-15% average savings on net media budgets
- Move faster: Operational efficiencies for your business
- Work harder: Stretch media dollars further by reinvesting media savings
- Maximize ROI: Stronger financial accountability tying inventory decisions to business results
The Essentials
- Expanded access: A broader set of high-quality supply
- Competitive by design: A triple bid approach that drives efficiency and performance
- Outcome-led inventory: Curated supply aligned to what matters most
