Independent global media agency Crossmedia today announced the appointment of Christina Lu as its new Head of Strategy & Insights.
New York, NY — July 21, 2025 — Independent global media agency Crossmedia today announced the appointment of Christina Lu as its new Head of Strategy & Insights. An award-winning marketing leader with more than 15 years of experience spanning brand and agency roles, Christina will lead the agency’s vision for strategy and communications planning, bringing a sharper focus on insight-driven, culturally relevant, and business-impacting solutions for clients.
In this newly elevated role, Christina will serve as the lead architect of strategy across the agency’s operations. She will partner closely with clients and internal teams to ensure that every plan is grounded in clear objectives, sharp insights, and bold, actionable ideas. Christina will also play a key role in scaling Crossmedia’s strategy offering and developing new frameworks and strategic proprietary tools.
“Christina is a force — equal parts strategist, storyteller, and business driver,” said Anne Bologna, Chief Strategy & Integration Officer. “She brings the rare ability to turn complexity into clarity and data and ideas into action. Her passion for culture, emerging technology, and inclusive leadership will be invaluable as we continue to help brands navigate and shape the future of media.”
Christina’s career includes partnerships with some of the world’s most iconic brands, including Google, Netflix, Adobe, Verizon, Target, Coca-Cola, and IKEA. She is known for her expertise at the intersection of brand strategy, data insights, and emerging technology — particularly artificial intelligence — leveraging new tools to accelerate insight generation, stretch creative thinking, and build more intelligent, connected marketing ecosystems.
Beyond her client work, Christina is a respected industry voice and active advocate for equity and representation. She serves as a board member for Asians in Advertising, regularly guest lectures at top business schools, and was recently honored with the Innovator Award by the Ad Club of New York for her contributions to marketing innovation and community leadership.
“At the heart of great marketing is the power to unlock possibilities for brands, for people, and for culture,” said Christina. “I’m thrilled to join Crossmedia and help lead a strategy practice that is curious, fearless, and relentlessly focused on data-driven thinking and meaningful impact.”
About Crossmedia
Crossmedia is the leading independent global media agency, offering integrated, holistic and accountable full-funnel and full-service capabilities for clients worldwide. For 25 years, Crossmedia has been committed to doing media and business the right way. Guided by the principles of TRUST, REASON, and the pursuit of HAPPINESS, Crossmedia is a top-ranked media agency and has been named an Ad Age Best Places to Work for the past six years in a row. Crossmedia has headquarters in NYC and hubs across the U.S., London, Germany, and Toronto. Clients include U.S. Bank, Etihad Airways, Invesco, Zalando, Sub Zero, White Castle, Newell Brands, PwC, Airbus and Planet Fitness.
Press Inquiries
Ashley Makuh, Managing Director, Marketing
ashley.makuh@xmedia.com
