Bologna will take over the day-to-day U.S. operations and lead the executive team.
New York, NY – Leading independent global media agency Crossmedia announced today that Anne Bologna has been named as its first President.
“Crossmedia celebrated its 25th anniversary last month,” said Kamran Asghar, Global CEO and Co-Founder of Crossmedia. “This milestone reinforces our long-standing commitment to the future as we continue executing our vision for the next 25 years. We are recognizing Anne for the work she has contributed and elevating her to a role where she will set the foundation of our growth plan and bring it to life.”
Bologna will take over the day-to-day U.S. operations and lead the executive team. She will also focus on building and activating the agency’s vision to double revenue in 5 years, scale with “soul” (keeping culture intact), and realize its unique opportunity in the market as the leading global media indie and holding company alternative.
Asghar, who will continue to serve as Global CEO, said: “Our industry is changing at lightning speed, and continuing to evolve and adapt is critical. Having Anne in the President’s role will allow me to continue to focus on our long-term vision, growing our capabilities, and expanding Crossmedia’s global footprint for the next 25 years and beyond.”
Bologna said: “I have spent the last several years focused on client business and building the strategy department, and it is an honor that Kamran has entrusted me to become the agency’s first President. Kamran and I have worked side-by-side as friends and colleagues for many years. We share the same vision for operating Crossmedia guided by the principles of Trust, Reason, and The Pursuit of Happiness. The company is rare: bold, passionate, and poised for its next chapter.”
Bologna joined the agency six years ago as Chief Strategy Officer and took over client leadership duties in 2024, becoming Chief Strategy and Integration Officer. She built the first dedicated strategy team for the agency which has led to $100MM+ in net new business wins and she currently oversees 30+ clients. Bologna will continue to lead the department working with clients like Empower, Invesco, Ricola and Lincoln Financial.
About Crossmedia
Crossmedia is the leading independent global media agency, offering integrated, holistic and accountable full-funnel and full-service capabilities for clients worldwide. For 25 years, Crossmedia has been committed to doing media and business the right way. Guided by the principles of TRUST, REASON, and the pursuit of HAPPINESS, Crossmedia is a top-ranked media agency and has been named an Ad Age Best Places to Work for the past six years in a row. Crossmedia has headquarters in NYC and hubs across the U.S., London, Germany, and Toronto. Clients include U.S. Bank, Invesco, Zalando, Sub Zero, Newell Brands, Herschend, Lincoln Financial, and Planet Fitness.
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