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And We’re #XMPROUD of It

Herschend Appoints Crossmedia as Media Agency of Record for Iconic Themed Attractions, Including Dollywood Parks & Resorts and Silver Dollar City

Crossmedia today announced its appointment as Media Agency of Record (AOR) for Herschend Family Entertainment Corporation ("Herschend"), one of the world’s largest family-held themed attractions companies.

Google Think Leads 2025

Google hosted their annual Think Leads Event in NYC, on 9/11/2025. Unsurprisingly, artificial intelligence was at the forefront of the presentation.

Key Takeaways from Digiday’s Retail Media Advertising Strategies Event

On September 10th, the Digiday Retail Media Advertising Strategies event gathered agencies, brands, marketers, and providers to dissect the state of retail media.

Crossmedia Appoints Bobby Singh as CFO to Scale Operations and Accelerate Growth

Crossmedia, a leading independent global media agency, has appointed Bobby Singh as Chief Financial Officer.

Crossmedia Appoints Christina Lu as Head of Strategy

Independent global media agency Crossmedia today announced the appointment of Christina Lu as its new Head of Strategy & Insights.

2025 Google Marketing Live

At the heart of Google Marketing Live 2025 was a reimagining of what discovery looks like for consumers, brands, and marketers, in the ever-evolving world of AI.

Raising the Bar: Crossmedia Achieves ISO 27001:2022 Certification

Crossmedia has officially achieved ISO 27001:2022 certification, the globally recognized gold standard for Information Security Management Systems (ISMS).

Media and Creative Still Belong Together Says XM Boss Asghar

Kamran Asghar launched his New York agency two and a half decades ago when he spotted that the 'big boys' were getting it wrong. He says they still are.