As the agency world focuses more intently on data standardization and metrics, companies are turning to anomaly detection as a way of finding outliers and abnormalities in data points…
Industry insiders polled by Ad Age forecast more AI disruption, economic woes and a tumultuous year with the US elections on the horizon…
To scale international growth, global independent media agency Crossmedia has hired new business expert Neil Smith to serve as its first chief growth officer…
The two independents talked at Adweek X about how reintegration boosts their pitch power…
Christine Swartwout, director of analytics at Crossmedia helps brands like Invesco, Planet Fitness, and American Cancer Society measure their ad campaigns…
X is also promoting various brand safety tools amid rising wartime misinformation on the platform…
As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023…
They're rolling out a unique service offering, dubbed JoanxMedia, that's designed to offer clients more options and could inspire how other independent agencies go to market…
